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Kuldeep Pawar, Chief Marketing Officer, Spice Money
“On behalf of Spice Money, I wish to express our heartfelt gratitude to the esteemed panel of judges for acknowledging our dedication and innovation in the realm of integrated marketing communication. This recognition serves as a powerful motivator, inspiring us to consistently pursue excellence and expand the horizons of innovation within our industry. The 'RedBlue Revolution' was conceived with the goal of bridging the rural-urban divide by establishing a unified identity for banking outlets and enhancing last-mile connectivity for our fellow citizens in rural areas. The idea behind this campaign was inspired by a phenomenon that began in the late 1990s when PCO owners started coloring their booths yellow to make them more visible and easily discoverable. Through the 'RedBlue Revolution' campaign, we reached out to all financial service providers operating in India's rural economy, urging them to come together and join the revolution to make this a nationwide phenomenon.
I would like to take this opportunity to extend my sincere appreciation to our exceptional team members. Their unwavering commitment and innovative thinking have been instrumental in making this achievement a reality. Last but certainly not least, I want to express our deep gratitude to our valued customers and partners, which have been pivotal in our journey. As we move forward, we remain committed to delivering exceptional value and innovative solutions to the people of emerging India. This award is not just a recognition of our past efforts but also a promise of our dedication to the future. We look forward to continuing our voyage of excellence and innovation”